Knowing when the best time is to post on social media is so much more than just receiving a couple extra likes. It’s about understanding your audience, their behaviour patterns and what content they respond well to. Each social media platform has its own respective best times to post, making it essential to identify the different optimal posting times and days. We’ve done some research to provide you with the best times to post on Instagram, Facebook, Twitter and LinkedIn.
Let’s dive in!
Best times to post on Instagram
There are countless articles and studies indicating when the right time is to post to Instagram, but do these optimal times apply to all accounts? Certainly not! Every brand has a unique audience, and it’s about finding out who your audience is and when they are most active on Instagram. A helpful way to understand them better is by diving into your Instagram insights. This can easily be set up by linking your Facebook page to your Instagram page. Once you have done that, you will have access to a range of insights, from demographics to best days and times to post, as well as which posts generated the most likes, impressions, reach, and engagement. Take a look below:
Overall, these are best days and times to post to Instagram for this account:
- Wednesday gets the highest overall engagement, with 3 – 5pm being a prime time
- Thursday’s around 11am and 3pm.
- A safe time to post during the week is between 11am and 1pm Monday – Friday (catch people on their lunch breaks).
- Sundays at 5pm.
- Thursday is the best day to post to Instagram.
- The safest times to post to Instagram are Tuesday through Friday 9 a.m. to 6 p.m.
Whilst some of the these trends may overlap with what will work for your account, we recommend analysing your own audience insights to strategise when the best time to post is for your brand.
Still unsure of when you should be posting to Instagram? Why not experiment with different times and track your progress – that way you can clearly see which days and times suit your brand best!
Best times to post on Facebook
Unlike Instagram, Facebook users seem to be most active after hours and over weekends, with Saturday and Sunday proving to be the most active days. Facebook users often alternate between browsing the app via their computer and smartphone, making it essential to understand your audience’s user behaviour to find that sweet spot for posting content that will generate engagement.
Overall, these are the best days and times to post on Facebook:
- Thursday through to Sunday, with Saturday and Sunday yielding the most engagement of those days.
- The best times are 9am, 1pm and 3pm Thursday to Sunday.
- According to studies done by Buffer, posting at 1pm will gain the most shares, and posting at 3pm will gain the most link clicks.
The best way to find out when to post on Facebook is by looking at your page insights. You can access which times are the best to post, according to your own data, under the “posts” tab, as shown below:
Best times to post on Twitter
Studies have shown that business-to-business accounts perform 16% better during working hours on Twitter compared to off-peak hours, and business-to-consumer accounts perform 17% better over weekends, according to Hubspot.
Overall, these are the best times and days to post on Twitter:
- On Wednesdays from 12pm to 6pm.
- The optimal time to tweet is 12 – 3pm.
- For B2B organisations, Monday – Friday are optimal days to tweet.
- For B2C organisations, Wednesdays and weekends are optimal days to tweet.
Twitter provide a simple solution to finding out when the optimal time and day is to tweet through their Twitter Analytics feature that you can access via your profile. You can easily figure out which are your top performing tweets, as well as which days work best for your account according to your audience and their engagement with you, as shown below:
Best times to post on LinkedIn
Because LinkedIn is a business networking platform, many of its users are active in the morning from 7 – 8am, as if reading their newsfeeds like the newspaper. It’s important to note that whilst LinkedIn is a professional platform, its peak activity times are still before and after working hours.
Overall, these are the best times and days to post on LinkedIn:
- Tuesdays, Wednesdays and Thursdays are the optimal days of the week to post.
- The best times are 7 – 8am, 12pm and 5 – 6pm during the week.
- Tuesdays between 10 and 11am.
Whilst these recommended times are a great starting point to planning your social media posts, it’s essential to grasp a thorough understanding of your own respective audiences and their behaviour patterns.
Buffer.com. (2018). Best Time to Post on Facebook: A Complete Guide | Buffer. [online] Available at: https://buffer.com/best-time-to-post-on-facebook [Accessed 05 Sep. 2018].
Ellering, N. (2018). Best Times To Post On Social Media According To 23 Studies. [online] CoSchedule Blog. Available at: https://coschedule.com/blog/best-times-to-post-on-social-media/ [Accessed 5 Sep. 2018].
Kolowich, L. (2018). The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+ [Infographic]. [online] Blog.hubspot.com. Available at: https://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic [Accessed 05 Sep. 2018].