Virgin Active


Creative Waste Management Strategy & Visualisation, Waste Separation Iconography

Communications, Sustainability
Cape Town, Communications, ecolution consulting, Graphic Design, south africa, Sustainability Communications, Sustainability Communications Cape Town, virgin active, waste management
About This Project

Virgin Active is a global gym brand also based in South Africa. transparenCI assisted the company, in partnership with Ecolution Consulting, by formulating a creative waste management strategy based on the company’s waste audit and identified waste streams. The creative deck included hard hitting statistics on waste and plastic pollution, creative solutions and visions to effectively deal with the gym’s waste management, as well as iconography to be used for in house waste separation.


A highlight of some of the work done was featured in the 2017 Virgin Active ‘Changing Business for Good’ handbook.